Marketing

Marketing for today and for tomorrow requires planning, research, and follow through. I enjoy managing marketing projects because each day is unique and requires critical thinking, research, and creativity. Below are stats and examples of my full service marketing efforts.

  • Manager & Mentor.

    In the last 5 years managed and mentored seven types of creative team members: copywriters, coordinators, designers, photographers, social media specialists, and videographers.

  • Research.

    Industry leading research, focusing on product/service positioning to the right audience at the right time. Specific knowledge includes google analytics, social reporting, and website SEO/SEM.

  • Integrated Campaigns.

    Launching a full scale campaign or a several A/B testing campaigns, my expertise includes digital campaigns focusing on a multiple or a specific channel and utilizing email. Print campaigns featuring brochures, direct mail, or go big with a freeway sized billboard!

  • Content.

    Content is king and I ghostwrite articles, blog posts, press releases, and product descriptions. Whitepapers or long form entries build reputation and brand. Need a review responded to or an internal corporate communication plan created?

  • Custom Reporting.

    From presentations and pitches to month-end custom reports. A visual report designed for the casual reader or Product Manager. End the campaign professionally.

  • Sales Enablement.

    Growth in the short term and consistent long term strategies are key to a growing business. Lead your sales team with strong go-to market products that shine. Be the leader.

Marketing Skills.

  • A/B Testing.

    One campaign or a hundred, effectively learn which platforms drive conversions.

  • Advertising.

    From billboards to van wraps or Facebook ads to movie theatre promos. Let’s get your customers eyes on the product/service.

  • Branding.

    Depending on your trajectory branding I have worked on branding new adventures, reestablishing a market leader, and continued a growth awareness portfolio. Where is your brand today?

  • Content Development.

    A short product description, a website page, or a long form article ghost written; I can continually improve content across all of your marketing initiatives.

  • Crisis Management.

    Company lead executing crisis management training and first responder responsibilities. Led organizations through a variety of issues including protests to COVID-19 .

  • Digital Advertising.

    Online channels include social media, paid search, native, and display ads. $0 budgets and beyond capturing leads.

  • Editor.

    Comma goes where?! Editor at Large running reams of copy to print capturing small infractions as well as industry specific jargon miscues.

  • Lifecycle Marketing.

    Collect, Convert, and Create. Turning customers into advocates since 2003.

  • Marketing Strategy.

    Multiple years of understanding the regional marketplace and converting inquires to sales. Navigating the mission and vision while captivating audiences with a brilliant campaign, or two brilliant campaigns.

  • News Media & Vendor Relationship.

    Responding to news stories or pitching a story as a spokesperson requires knowledge, candor, and diplomacy. Lead in news media training.

  • Outreach.

    Seeking brand champions to herald the call to action. Working inside and outside the established network to solidify interest and actionable items.

  • Press Releases.

    Writing for a particular publication or for the website. Ability to pitch stories and connect with national and local outlets to gain traction.

  • SEO & SEM.

    Search Engine Optimization and Search Engine Marketing are key attributes to an award winning organization. To understand the product/service you must understand how SEO works today in the marketplace.

  • Social Media.

    Navigating social media trends ensures a prosperous company by knowing when to like, knowing went to heart, and knowing went to emoji. :)

  • Website.

    Recipe: Writing good copy while matching with a perfect photo, connected to a call to action, stir in SEO, a little bit of competition research, and BOOM! The beginning of a pretty, pretty good website.